I came to this late. That is the point.

For most of my life I treated my skin the way most men do: as something that would look after itself.

I came to skincare late. Late enough to know what it feels like to stand in front of the men’s shelf and realise nobody built any of it for you. Thin formulas in grey bottles. A women’s product diluted and stamped “for men”. An afterthought sold at full price.

None of it was designed for the one thing that defines men’s skin: a blade drawn across your face four to seven times a week. The shelf had nothing serious to say about it.

Building brands is what I do. When I looked at that shelf I saw what I am trained to see: a gap. Nobody was putting clinical seriousness and genuine desire in the same bottle for men.

Sirius London started from that gap. Every active in The Serum is there because of what shaving does to skin. Named, dosed, disclosed.

Made in London, batch by batch.

Every batch of The Serum is made in London in small numbered runs. Weighed to a hundredth of a gram, checked against a calibrated pH meter, recorded and retained. Every bottle traces back to its batch.

Nothing ships until it has been independently safety assessed and registered under UK cosmetics regulation. That is the minimum a £95 serum owes you, and the reason the first five hundred carry their founding numbers.

Founded in London by Roger.